Shopping day
How Many Days Until Small Business Saturday 2026?
Today: · Eastern Time (America/New_York)
Calendar days until Small Business Saturday
35 days until Small Business Saturday
Small Business Saturday is on Saturday, November 28, 2026.
Live countdown to midnight on November 28, 2026
34 days, 18 hours, 25 minutes, 51 seconds remaining
Eastern Time (America/New_York). Countdown days are 24 hours; the calendar-day count above uses local dates.
- Calendar days (signed)
- 35
- Full weeks + days
- 5 weeks + 0 days
- Calendar months + days
- 1 month + 4 days
- Years, months, days
- 0 years, 1 month, 4 days
- Weekdays counted
- 25
- Weekend days counted
- 10
- U.S. business days
- 23
- Observed holiday dates skipped
- 2
What is Small Business Saturday?
Small Business Saturday, the Saturday after Thanksgiving, encourages shoppers to support small, local businesses during the holiday season. It falls between Black Friday and Cyber Monday.
History of Small Business Saturday
American Express launched Small Business Saturday in 2010, and the U.S. Senate passed a resolution supporting it in 2011. The U.S. Small Business Administration now co-sponsors it.
Small Business Saturday today
Independent shops, restaurants and makers hold special events and promotions, and many communities organize "Shop Small" walks and markets.
Date details
- Category
- Shopping day
- How the date is set
- Set by a yearly rule
- Country / region
- United States
- Actual event date
U.S. Saturday after Thanksgiving, not the UK campaign date. Source: americanexpress.com
Event date facts
- Weekday
- Saturday
- ISO week / year
- 48 / 2026
- Day of year
- 332
- Quarter
- 4
- Days left in year
- 33
- Leap year
- No
November 2026
| Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|
| Target | ||||||
Event dates by year
| Rule year | Actual date | Observed federal closure | Certainty |
|---|---|---|---|
| 2025 | Saturday, November 29, 2025 | — | Set by a yearly rule |
| 2026 | Saturday, November 28, 2026 | — | Set by a yearly rule |
| 2027 | Saturday, November 27, 2027 | — | Set by a yearly rule |
| 2028 | Saturday, November 25, 2028 | — | Set by a yearly rule |
| 2029 | Saturday, November 24, 2029 | — | Set by a yearly rule |
Quick answers
- What day of the week is November 28, 2026?
- November 28, 2026 is a Saturday.
- Is Small Business Saturday a federal holiday?
- No. Small Business Saturday is not a U.S. federal holiday, so federal offices and most businesses stay open.
- What week of the year is November 28, 2026?
- November 28, 2026 is in ISO week 48 of 2026 and is day 332 of the year.
How the Small Business Saturday date is calculated
- November 1, 2026 is a Sunday, so the first Thursday is November 5 and the fourth is November 26. That makes Thanksgiving Thursday, November 26, 2026. Federal law (5 U.S.C. 6103) sets it on that Thursday.
- Small Business Saturday is 2 days after Thanksgiving. With Thanksgiving on Thursday, November 26, 2026, Small Business Saturday falls on Saturday, November 28, 2026.
- The countdown counts calendar days from today to November 28, 2026. The start date is excluded and the end date is included. Dates use Eastern Time (America/New_York).
- The live countdown runs to midnight at the start of November 28, 2026 in Eastern Time (America/New_York). A countdown day is 24 hours, so a daylight-saving change can make it differ from the calendar-day count by an hour.
- Calculated at 6:34 AM on October 24, 2026.
- U.S. business days exclude Saturday, Sunday and observed nationwide federal closures; individual employer and state schedules are not included.